Search Engine Optimization or SEO is rather a technical term. It refers to the process of improving and increasing the number of visits or hits a websites gets by viewers using the Internet. This improvement is brought about by bringing up a specific page via a search engine through the unpaid or algorithmic method of bringing the web page up in a search result. The greater the number of times a website occurs as a result of a search on a search engine the greater the traffic it receives. SEO may be used to target various kinds of searches such as image search, local search, video search, academic search, news search etc.

The whole idea of Search Engine Optimization works on what the masses using the internet think of and how and what methods they use to land on their desired website or piece of information that they require. The internet marketing strategy behind it works in this way that the number of overall search engines is first considered. Then it is analyzed what people tend to search for the most and what key words exactly do they use for contemplating these searches. Search engine owners can then accordingly alter their HTML codes to upgrade their searching techniques and search results by making them more specific and targeted.The concept of SEO was first introduced or used in the 1990s when the use of internet at a public level was globally being initialized. Search engines present at that time used to get addresses and URLs from the webmasters and then send them a spider or crawl back in return whose work was to extract web page links from other various sources and send back any relevant information so that it could be indexed.

As time passed by, website owners started realizing the importance and value of getting a high rank for their websites and the number of times the links to their websites would come up on a search engine each time a search was run. This led to the writing down of new and improved versions of search algorithms that a search engine could use. It was during all this that the term Search Engine Optimization was officially used by John Audette and his company Multimedia Marketing Group in 1997.

From then on, a revolution was seen. People started working towards and finding out ways in which they could increase the number of hits their websites received on daily basis and then per hour and per minute basis. They secret to this was basically finding the correct key word which the people usually used to look up for something.

Initially, the webmasters used to return back all the pages that they could find with any sort of information that contained the whole or some part of the key word entered. However, search engines later started developing more complex and mathematical codes that could bring out specific and only relevant websites as a result of a search. An excellent working example of this would be the Google search engine that was founded by Page and Brin in 1998 and today is ranked as the best search engine available.

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