One of the most tricky and demanding aspects of any SEO strategy is External linking. Below are 5 most common pitfalls SEO's fall for while developing a linking strategy:

Referring to PageRank Alone to review a site's Authority-The main aim of good link building strategy is to get links from various sources. But the tricky question is: how to ascertain if the website is good? The answer to this question is by judging the authority of the website. Many use the popular metric, PageRank, which can be misleading. You should not completely depend on PageRank and use additional factors since it is updated about once a quarter. You might want to ask other questions as well after going though the comments and ratings which are: Is the site a trusted one? Does the site have serious readers? Is the site significant to me?Building Links with just one Keyword Phrase- Most SEO's tend to use as many primary keywords as possible whereas they should actually keep an anchor text. Make sure the anchor text contains a mixture of website address, brand name, secondary keyword phrases etc.Getting innumerable links- Set your link target to just 4-5% in excess of your competitor. By doing this, you can scale your link building techniques and improve the efficiency of SEO activities.Linking only the homepage- The more appropriate way is to link a variety of pages on your site. The overall pagerank of the system boosts if the internal linking structure is good. You can also add more keywords and drive traffic to your site.Keep a track of Competitors Backlinks that Don't Rank for your Target Keywords- It is not necessary that the top five competitors in the industry will feature on top of a SERP. Analyze, re-evaluate and search on your own terms all the linking activities of websites that are in the top 5 slot.

Web analytics is the study of visitor and traffic patterns on a website. A well implemented web analytics campaign involves identifying not only the right analytics tool but also the right tracking metrics.?
Paid Search Marketing or Pay Per Click advertising involves bidding for spots on the search engine pages. Your ads then appear at the top or on the right hand side of the SERPS for your keywords of choice. In a nutshell, the higher you bid the higher your ads appear... And you pay the search engines for every click that you get on those ads.?

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